PENGARUH CUSTOMER VALUE TERHADAP LOYALITAS PELANGGAN CAFE RELOAD KITCHEN KOTA PALEMBANG

Authors

  • Veliano Denise Watak Indo Global Mandiri University
  • Muhammad Wadud Indo Global Mandiri University
  • Azra’ie K. Rosni Indo Global Mandiri University

DOI:

https://doi.org/10.36982/jiegmk.v8i1.300

Abstract

This research is conducted to determine the effect of customer value on customer loyalty at Reload Kitchen Cafe Palembang. It is carried out based on both qualitative and quantitative methods. The independent variable in this research is customer value and the dependent variable is customer loyalty. The techniques of data collection in this research include interviews, observation, and questionnaires. The data used are primary and secondary data. The analisys using SPSS program version 22.  They are analyzed by using simple regression analysis method and t-test. The result of the study shows that customer value has significant effect to customer loyalty. The value of R is 0.825. It means there is a strong relationship between customer value and customer loyalty. The result of this research is reinforced by the result of hypothesis testing. T-Test shows a significance level of 0,000 greater than 0,05 which means customer value affects the customer loyalty at Reload Kitchen Café.

Keywords: Customer Value, Customer Loyalt, Marketing

Author Biographies

Veliano Denise Watak, Indo Global Mandiri University

Program Studi Manajemen

Muhammad Wadud, Indo Global Mandiri University

Program Studi Manajemen

Azra’ie K. Rosni, Indo Global Mandiri University

Program Studi Manajemen

References

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Published

2018-01-06

How to Cite

Watak, V. D., Wadud, M., & Rosni, A. K. (2018). PENGARUH CUSTOMER VALUE TERHADAP LOYALITAS PELANGGAN CAFE RELOAD KITCHEN KOTA PALEMBANG. Jurnal Ilmiah Ekonomi Global Masa Kini, 8(1), 56–60. https://doi.org/10.36982/jiegmk.v8i1.300

Issue

Vol. 8 No. 1

Section

Articles

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