PENGUJIAN ANTESEDENT DARI NIAT PENGGUNA INTERNET DALAM KEPUTUSAN BERTRANSAKSI MENGGUNAKAN E-COMMERCE

Authors

  • Trie Sartika Pratiwi Indo Global Mandiri University

DOI:

https://doi.org/10.36982/jiegmk.v7i1.165

Abstract

This study aims to find empirical evidence about the antecedents of the intention of testing Internet users consisting of several factors in the decision to trade through e-commerce. The subjects were 175 consumers of Internet users in Indonesia through a mailing list. This study uses a questionnaire survey instrument. This study identifies the extent to which the reference (antesedent) of intention (intention) of internet users against decisions transactions through e-commerce. In this study tested the hypothesis that there are 10 and 9 hypothesis is proven using software SMARTPLS. From the results of this study indicate that the intention of Internet users in the decision transactions through e-commerce is affected by the privacy, security, confidence (trust), the perception of risk (perceived risk), perceived ease of use (perceived ease of use), the benefits perceived (perceived usefulness ).

 Keywords: Antecedent, Trust, Perceived Risk, Perceived Ease of Use, Perceived Usefulness, Intention,  e-Commerce

Author Biography

Trie Sartika Pratiwi, Indo Global Mandiri University

Program Studi Ekonomi Akuntansi

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Published

2016-12-30

How to Cite

Pratiwi, T. S. (2016). PENGUJIAN ANTESEDENT DARI NIAT PENGGUNA INTERNET DALAM KEPUTUSAN BERTRANSAKSI MENGGUNAKAN E-COMMERCE. Jurnal Ilmiah Ekonomi Global Masa Kini, 7(1), 35–42. https://doi.org/10.36982/jiegmk.v7i1.165

Issue

Vol. 7 No. 1

Section

Articles

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