WULANDARI AGUSTIN, D.; FEBRI EKA PRADANI, R. The Influence of Impulse Buying and Hedonic Consumption in The Viral Fashion Skena Trend on TikTok on Gen-Z Overspending. Jurnal Ilmiah Ekonomi Global Masa Kini, [S. l.], v. 17, n. 1, p. 45–54, 2026. DOI: 10.36982/jiegmk.v17i1.7441. Disponível em: https://ejournal.uigm.ac.id/index.php/EGMK/article/view/7441. Acesso em: 26 sep. 2026.