Penerapan Green Management untuk Penguatan Daya Saing UMKM Batik melalui Diversifikasi Produk

Nugroho Mardi Wibowo; Yuyun Widiastuti; Siswadi; Achmad Chusnun Ni’am; Dyah Utari Ratnaning Andini; Aan Setiya Budi Djonler; Sholeh Rochmatulloh; Galuh Argo Permana

doi:10.36982/jam.v9i3.5976

Authors

Nugroho Mardi Wibowo Universitas Wijaya Putra
Yuyun Widiastuti Universitas Wijaya Putra
Siswadi Universitas Wijaya Putra
Achmad Chusnun Ni’am Institut Adhi Tama Surabaya
Dyah Utari Ratnaning Andini Universitas Wijaya Putra
Aan Setiya Budi Djonler Universitas Wijaya Putra
Sholeh Rochmatulloh Universitas Wijaya Putra
Galuh Argo Permana Universitas Wijaya Putra

DOI:

https://doi.org/10.36982/jam.v9i3.5976

Keywords:

Green Management, UMKM Batik, Reuse, Recycle, Diversifikasi Produk

Abstract

Program Pengabdian kepada Masyarakat ini dilaksanakan dengan melibatkan dua mitra utama, yaitu UD Berkah Mojo dan CV Pesona Batik Jombang, yang selama ini menghadapi berbagai kendala penting, terutama terkait keterbatasan dalam penerapan produksi ramah lingkungan, pengelolaan limbah cair maupun limbah padat, serta belum optimalnya upaya diversifikasi produk batik yang berdaya saing. Topik ini dipilih karena industri batik merupakan sektor unggulan di Kabupaten Jombang dan memiliki potensi besar untuk dikembangkan melalui pendekatan manajemen hijau yang berorientasi pada keberlanjutan lingkungan, ekonomi, dan sosial. Metode pelaksanaan pengabdian dilakukan melalui lima tahapan terstruktur, yaitu sosialisasi program, pelatihan, penerapan konsep, pendampingan serta evaluasi, dan perencanaan keberlanjutan program. Kegiatan pelatihan mencakup materi green management, prinsip reuse, recycle, dan upcycle, serta strategi diversifikasi produk berbasis motif lokal. Selanjutnya, pendampingan dilaksanakan secara berkala untuk memastikan mitra mampu mengimplementasikan konsep yang diperoleh ke dalam praktik produksi harian secara konsisten. Hasil kegiatan menunjukkan adanya peningkatan kapasitas mitra dalam mengelola limbah, menghasilkan produk turunan batik dengan nilai tambah lebih tinggi, serta memperluas pangsa pasar melalui penerapan pemasaran hijau yang lebih efektif. Dampak nyata terlihat dari peningkatan rata-rata omset Mitra 1 sebesar 8,20% dan Mitra 2 sebesar 10,41% setelah intervensi berlangsung. Secara keseluruhan, penerapan green management yang dipadukan dengan diversifikasi produk terbukti efektif memperkuat daya saing dan keberlanjutan UMKM batik.

Downloads

Download data is not yet available.

References

Baseri, S. (2024). Environmentally sound recycling of agricultural waste: A sustainable approach to develop bio-functional art textile. Journal of Environmental Management, 366, 121758. https://doi.org/10.1016/j.jenvman.2024.121758 DOI: https://doi.org/10.1016/j.jenvman.2024.121758

Bintara, R., Yadiati, W., Zarkasyi, M. W., & Tanzil, N. D. (2023). Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda. Economies, 11(2), 66. https://doi.org/10.3390/economies11020066 DOI: https://doi.org/10.3390/economies11020066

Budiarto, D. S., Prabowo, M. A., Uyob, S., & Diansari, R. E. (2022). Diversification Strategy and its Impact on Sustainability: Research on Indonesian SMEs. International Journal of Applied Economics, Finance and Accounting, 13(1), 40–49. https://doi.org/10.33094/ijaefa.v13i1.612 DOI: https://doi.org/10.33094/ijaefa.v13i1.612

Bustamante, M. J. (2020). Using sustainability-oriented process innovation to shape product markets. International Journal of Innovation Management, 24(08), 2040001. https://doi.org/10.1142/S1363919620400010 DOI: https://doi.org/10.1142/S1363919620400010

Djunaidi, A. P. C. (2024). Eksperimen recycle limbah kain pre-konsumsi sisa industri sebagai material elemen interior. Productum: Jurnal Desain Produk (Pengetahuan Dan Perancangan Produk), 7(1), 91–102. https://doi.org/10.24821/productum.v7i1.5620 DOI: https://doi.org/10.24821/productum.v7i1.5620

Fadhillah, M. H., & Fahreza, M. (2023). Pendekatan Ekonomi Sirkular sebagai Model Pengembangan Bisnis melalui Pemanfaatan Aplikasi pada Usaha Kecil dan Menengah Pasca Covid-19. Coopetition : Jurnal Ilmiah Manajemen. https://doi.org/10.32670/coopetition.v14i1.2269 DOI: https://doi.org/10.32670/coopetition.v14i1.2269

Gunawan, A. A., Bloemer, J., van Riel, A. C. R., & Essers, C. (2022). Institutional Barriers and Facilitators of Sustainability for Indonesian Batik SMEs: A Policy Agenda. Sustainability (Switzerland), 14(14). https://doi.org/10.3390/su14148772 DOI: https://doi.org/10.3390/su14148772

Hamzah, A., & Shaari, N. (2024). Upcycle Textile Towards Value-Added Product as Creative Community Practices in Malaysia. International Journal of Research and Innovation in Social Science, VIII(VI), 2264–2275. https://doi.org/10.47772/ijriss.2024.806170 DOI: https://doi.org/10.47772/IJRISS.2024.806170

Hatammimi, J., & Gunawan, A. A. (2024). Sustainable Development of Batik Industry: A Literature Review. In A. B. & H. A. (Eds.), Lecture Notes in Networks and Systems: Vol. 925 LNNS (pp. 224–233). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54019-6_21 DOI: https://doi.org/10.1007/978-3-031-54019-6_21

Ismail, A. N., Azzahro, S., Fadhli, K., & Rahmatika, A. N. (2021). Sustainability of Batik Sekar Jati Star Jombang Business in Building Creative Economy in The New Normal Era. INCOME Innovation of Economics and Management, 1(1), 1–4. https://doi.org/10.32764/income.v1i1.1374 DOI: https://doi.org/10.32764/income.v1i1.1374

Karsaklian, E., & Fee, A. (2016). From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products? (pp. 192–201). Springer, Cham. https://doi.org/10.1007/978-3-319-24184-5_51 DOI: https://doi.org/10.1007/978-3-319-24184-5_51

Khmaaj, A. A. M., Ilić, B., & Ostojić, B. (2024). Green Management and Marketing – Part of Socially Responsible Organizations. Revija Za Ekonomske in Poslovne Vede, 11(2), 39–54. https://doi.org/10.55707/eb.v11i2.144 DOI: https://doi.org/10.55707/eb.v11i2.144

Kliś, S. (2023). Production waste of the textile and clothing industry in sustaindevelopment context. Zeszyty Naukowe, 2023(168). https://doi.org/10.29119/1641-3466.2023.168.14 DOI: https://doi.org/10.29119/1641-3466.2023.168.14

Marodiyah, I., Taurusta, C., Febriansah, R. E., Ramdhani, A. P., Fidayati, A., Ardiansyah, R., & Nurdin, M. (2024). Optimization of production and marketing of stamped batik based on local wisdom through digital marketing. Community Empowerment, 9(11), 1716–1723. https://doi.org/10.31603/ce.12355 DOI: https://doi.org/10.31603/ce.12355

Muazza, M., Mayasari, M., & Syuhada, S. (2024). Model Product Innovation and E-Commerce Portal in Management of Batik Craftsman MSMEs Based Industrial Sustainability. Journal of Economics, Finance and Management Studies, 7(1), 29–46. https://doi.org/10.47191/jefms/v7-i1-05 DOI: https://doi.org/10.47191/jefms/v7-i1-05

Ningsih, Y. S., & Aryani, D. I. (2024). Fashion Design as a Method to Improve the Sustainability of Batik Lasem Industry (pp. 35–44). Springer International Publishing. https://doi.org/10.1007/978-3-031-52726-5_5 DOI: https://doi.org/10.1007/978-3-031-52726-5_5

Nishikawa, H., Schreier, M., & Ogawa, S. (2013). User-generated versus designer-generated products: A performance assessment at Muji. International Journal of Research in Marketing, 30(2), 160–167. https://doi.org/10.1016/j.ijresmar.2012.09.002 DOI: https://doi.org/10.1016/j.ijresmar.2012.09.002

Nugroho, Z. B., Cahyandito, M. F., Astari, A. J., Dede, M., Abdoellah, O. S., Fadilah, K., & Sunardi, S. (2022). Preliminary Development of Indicators for Assessing the Sustainability of Indonesia’s Natural-Dye-Based Batik Industry. International Journal of Sustainable Development and Planning, 17(7), 2097–2107. https://doi.org/10.18280/ijsdp.170710 DOI: https://doi.org/10.18280/ijsdp.170710

Phang, F. A., Roslan, A. N., Zakaria, Z. A., Zaini, M. A., Pusppanathan, J., & Talib, C. A. (2022). Environmental Awareness in Batik Making Process. In Sustainability (Vol. 14, Issue 10). https://doi.org/10.3390/su14106094 DOI: https://doi.org/10.3390/su14106094

Prasetyo, R. A., Ariadi, S., & Asiyah, U. (2021). Enhancement of digital based batik craft products in kerek district, tuban district. Distributed Computing, 2(2), 62–65. https://doi.org/10.20473/DC.V2.I2.2020.62-65 DOI: https://doi.org/10.20473/dc.V2.I2.2020.62-65

Syahid, A., Fauzi, A. M., & Ismayana, A. (2024). Sustainability Investigation of Batik Production at Seraci Batik Betawi. IOP Conference Series: Earth and Environmental Science, 1358(1). https://doi.org/10.1088/1755-1315/1358/1/012037 DOI: https://doi.org/10.1088/1755-1315/1358/1/012037

Syuzeva, O. V, & Zheltenkov, A. (2021). Problems of choosing strategies for diversifying companies. E3S Web of Conferences, 284, 1–10. https://doi.org/10.1051/E3SCONF/202128407014 DOI: https://doi.org/10.1051/e3sconf/202128407014

Utomo, R. B., Gunawan, H., & Paramitalaksmi, R. (2023). Training of Batik Making and Calculating the Cost of Production of Batik in the Kedung Aren Tourism Village, Tridadi Village, Kapanewon Sleman, Sleman Regency, Special Region of Yogyakarta. Jurnal Pengabdian Masyarakat Bestari, 2(1), 63–74. https://doi.org/10.55927/jpmb.v2i1.2808 DOI: https://doi.org/10.55927/jpmb.v2i1.2808

Wibowo, N. M., Widiastuti, Y., Siswadi, S., & Ni’am, A. C. (2024). Peningkatan keberdayaan umkm batik jombang malalui manajemen k3. Prosiding Konferensi Nasional Ke-7 PKM-CSR, 7, 1–6. https://doi.org/https://doi.org/10.37695/pkmcsr.v7i0.2518

Wibowo, N. M., Widiastuti, Y., Siswadi, S., Ni’am, A. C., Abdillah, N. M., Pramono, V. T. A., Putri, L. A., Boimau, Y., & Ghifari, F. H. (2024). Empowerment of Batik MSMEs in Jombang Through Green Innovation Towards a Green Batik Industry. Jurnal Abdimas Mandiri, 8(3), 210–219. https://doi.org/10.36982/jam.v8i3.4642 DOI: https://doi.org/10.36982/jam.v8i3.4642

Wibowo, N. M., Widiastuti, Y., Siswadi, S., Wijaya, R. M. A., Puteramika, A., Ghifari, F. H., Putri, I. S., & Fauziyah, A. M. (2023). Pemberdayaan umkm batik melalui penerapan green marketing guna meningkatkan green customer. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility. https://doi.org/10.37695/pkmcsr.v6i0.2097 DOI: https://doi.org/10.37695/pkmcsr.v6i0.2097

Xia, W., Li, Z.-W., Tang, Y., & Li, Q. (2023). Sustainable recycling of café waste as natural bio resource and its value adding applications in green and effective dyeing/bio finishing of textile. Separation and Purification Technology, 309, 123091. https://doi.org/10.1016/j.seppur.2022.123091 DOI: https://doi.org/10.1016/j.seppur.2022.123091

Xiao, M. (2024). Innovative Applications and Market Impact of Indonesian Batik in Modern Fashion. Studies in Art and Architecture, 3(2), 62–66. https://doi.org/10.56397/saa.2024.06.13 DOI: https://doi.org/10.56397/SAA.2024.06.13

Zhang, Q., Zhao, Q., Zhao, X., & Tang, L. (2020). On the introduction of green product to a market with environmentally conscious consumers. Computers & Industrial Engineering, 139, 106190. https://doi.org/10.1016/J.CIE.2019.106190 DOI: https://doi.org/10.1016/j.cie.2019.106190