KAJIAN SEMIOTIKA PADA IKLAN TELEVISI OLX.CO.ID “BEKAS JADI BERKAH”

Abstract

The purpose of this research is to know the semiotics of an OLX commercial named with “Former became Blessingâ€. It examined the relationship of laying camera angle in influencing message delivered by a TVC and how the cinematography is used as a visual rhetoric. The study was conducted qualitatively by semiotic analysis approach to the film. It analyzed by using a diachronic view of signifier and the signified. This study reveals the meanings contained in the TVC OLX.co.id “Former became Blessingâ€. By using one of the theories of Ferdinand de Saussure, TVC is the subject of the study authors described a scene. Presented through tables and also in the form of a paragraph so that the reader can follow the process of analysis that has been done by researchers.

 Keywords: commercial, semiotics, film, cinematography