Pot Tanaman Sebagai Media Komunikasi Visual Kampanye Edukasi Manfaat Tanaman Kumis Kucing Bagi Usia 17-25 Tahun Di Kota Palembang

Abstract

ABSTRACT
Traditional medicine is a combination of science, belief and community tradition which aims to
maintain health, namely the Cat's Whisker plant. The leaves of the cat's whisker plant contain
active compounds such as flavonoids, saponins and tannins. However, currently the Cat's
Whisker Plant is not being introduced to the public, especially teenagers, in the introduction of
the Cat's Whisker plant, there are not many campaigns and promotions and there is no existing
promotional media related to the introduction of the Cat's Whisker plant. It is hoped that this
design can attract the interest of the people in Palembang City, especially teenagers, by
introducing and educating the cat's Whisker plant, designed through plant pots with interesting
illustrations and interactives that can teach how to consume and process the cat's Whisker
plant. The works created are categorized into three media, namely the main media, plant pots,
issue media including posters, banners, motion graphics and supporting media including tshirts, tumblers, tote bags, mascots, packaging.
Keywords : Campaign, Plants, Cat's Whiskers, Teenagers, Palembang.