Media Komunikasi Visual Awareness Campaign Pengetahuan Seksualitas Pada Anak-Anak Sejak Dini  di Kota Palembang

Allya Syahrani; Yosef Yulius; Hestia Lubis

doi:10.36982/jsdb.v11i1.5927

Authors

Allya Syahrani Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang
Yosef Yulius Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang
Hestia Lubis Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang

DOI:

https://doi.org/10.36982/jsdb.v11i1.5927

Keywords:

Child Sexuality, Communication Media, Awareness Campaign

Abstract

Sexuality is a important aspect of human growth, including physical, emotional, social, and psychological elements. In Indonesia, sexuality is a culturally delicate and frequently taboo topic, especially regarding the education of children. Numerous parents find it challenging to tackle the subject, worrying it could spark early curiosity or be seen as unsuitable for their child's age. Methods based on fear and restrictions frequently do not connect with children in a meaningful way, while those guided by developmental psychology like the theories of Piaget and Freud tress the importance of age-appropriate, logical conversation. The absence of precise information from families and schools drives children to look for knowledge from media or friends, which can reinforce misinformation. Worrying levels of sexual violence targeting children, especially in regions such as Palembang, highlight the need for thorough, ethically-based sexuality education. The problem addressed in this design project is how to develop a visual communication medium for an awareness campaign on early childhood sexuality education in Palembang City using the design thinking method. The outcome of this project is a set of visual communication media in the form of an awareness campaign on sexuality education, which is expected to provide educational value for children from an early age

References

Brown, S., & Volgsten, U. (2006). Music and manipulation: On the social uses and social control of music. New York: Berghahn Books. DOI: https://doi.org/10.3167/9781571814890

Brown, T. (2009). Change by Design: How Design Thinking Creates New Alternatives for Business and Society. Harper Business.

Dam, R., & Siang, T. (2021). 5 Stages in the Design Thinking Process. Interaction Design Foundation.

Firdaus. (2024). Penerapan Design Thinking dalam Pengembangan Media Edukasi Interaktif. Jurnal Desain Komunikasi Visual, 15(1), 45–58.

Hakim, L., Septiana, E., Ambil, J. D. F., & Rohimah. (2024). Komunikasi Visual dalam Kampanye Sosial: Strategi Membangun Kesadaran Kolektif. Jurnal Komunikasi dan Media Sosial, 12(1), 55–70.

Hallam, S. (2010). The power of music: Its impact on the intellectual, social and personal development of children and young people. International Journal of Music Education, 28(3), 269–289. https://doi.org/10.1177/0255761410370658. DOI: https://doi.org/10.1177/0255761410370658

IDEO. (2015). The Field Guide to Human-Centered Design. IDEO.org.

Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development (2nd ed.). Pearson Education.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Kotler, P., & Lee, N. (2016). Social Marketing: Changing Behaviors for Good (5th ed.). SAGE Publications.

Nandaryani, N. W., Purwita, D. G., & Febriani, N. L. P. (2023). Media pembelajaran berbasis lagu untuk meningkatkan pemahaman anak usia dini tentang perlindungan diri. Jurnal Pendidikan Anak Usia Dini, 12(1), 45–56. DOI: https://doi.org/10.25078/pw.v8i1.2404

Nandaryani, N. W., Purwita, D. G., & Febriani, N. L. P. (2023). Lagu Edukatif sebagai Media Kampanye Sosial: Upaya Peningkatan Kesadaran Seksualitas Anak. Jurnal Pendidikan Anak Usia Dini Indonesia, 8(2), 101–112.

Papalia, D. E., & Martorell, G. (2014). Experience Human Development (13th ed.). McGraw-Hill Education.

Papalia, D. E., & Martorell, G. (2021). Experience human development (15th ed.). New York, NY: McGraw-Hill Education.

Perdana, O. A. (2018). Efektivitas Kampanye Visual Kreatif dalam Pendidikan Seksualitas Anak. Jurnal Komunikasi dan Pendidikan, 6(2), 121–133.

Patriansah, M., Verdianto, V., & Riansyah, N. (2025). Representasi Estetika Batik Sumatera Selatan: Koleksi Museum Balaputera Dewa. Besaung: Jurnal Seni Desain dan Budaya, 10(3), 482-511. DOI: https://doi.org/10.36982/jsdb.v10i3.5978

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.

Seelig, T. (2015). Insight Out: Get Ideas Out of Your Head and Into the World. HarperOne.

Smith, R. D. (2017). Strategic Planning for Public Relations (5th ed.). Routledge. DOI: https://doi.org/10.4324/9781315270876

Stiawan, M., Patriansah, M., & Mubarat, H. (2023). Buku Ensiklopedia Tentang Kidal sebagai Media Komunikasi Visual untuk Anak-Anak. Besaung: Jurnal Seni Desain Dan Budaya, 8(2), 143-150. DOI: https://doi.org/10.36982/jsdb.v8i2.3258

Suseno, A. A., Albab, N. U., & Martadireja, M. (2020). Pengembangan media pembelajaran interaktif untuk meningkatkan keterlibatan dan kreativitas anak usia dini. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini, 4(2), 745–755. https://doi.org/10.31004/obsesi.v4i2.394.

Sitompul, A. L., Patriansyah, M., & Pangestu, R. (2021). Analisis poster video klip Lathi: Kajian semiotika Ferdinand de Saussure. Besaung: Jurnal Seni Desain Dan Budaya, 6(1). DOI: https://doi.org/10.36982/jsdb.v6i1.1830

Stickdorn, M., Hormess, M., Lawrence, A., & Schneider, J. (2018). This is Service Design Doing. O’Reilly Media.

Vidayanti, V., Tungkaki, K. T. P., & Retnaningsih, L. N. (2020). Video Animasi sebagai Media Edukasi Seksualitas Anak Usia Dini. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini, 5(1), 334–346. DOI: https://doi.org/10.35842/formil.v5i2.331

Vernallis, C. (2013). Unruly media: YouTube, music video, and the new digital cinema. Oxford University Press. DOI: https://doi.org/10.1093/acprof:oso/9780199766994.001.0001

Wulandari, I. A., Pujianto, P., Octavia, R., Clarisa, N. D., & Kusuma. (2025). Perkembangan Kognitif Anak dan Media Edukasi Seksualitas. Jurnal Psikologi Anak, 10(1), 88–100