Penerapan Strategi Promosi Wisata Margasatwa Palembang Bird Park

Bobby Halim; Aji Windu Viatra; Muhammad Ubaidillah; Shalyna Nadya Amalia

doi:10.36982/jsdb.v10i3.5937

Authors

Bobby Halim Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang
Aji Windu Viatra Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang
Muhammad Ubaidillah Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang
Shalyna Nadya Amalia Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang

DOI:

https://doi.org/10.36982/jsdb.v10i3.5937

Keywords:

Visual Communication Design, Branding, Conservation Tourism, Palembang Bird Park, Design Thinking

Abstract

This design project implements a promotional strategy through visual communication media for Palembang Bird Park to enhance its competitiveness and ensure cross-media consistency by applying the design thinking method (empathize, define, ideate, prototype, test). The work includes reorganizing the brand identity (a logo inspired by the Scarlet Macaw, typography, and color palette) as well as developing printed and digital promotional materials: a bird alphabet educational medium, posters, banners, animal information boards, and a wayfinding system. The design balances aesthetics, education, and branding to strengthen brand equity and enhance the visitor experience. With a cohesive visual strategy and a strong conservation narrative, this rebranding aims to increase brand awareness, expand promotional reach, and promote conservation-based tourism.

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