Komparasi Representasi Identitas Visual Kemaritiman Kota Palembang dan Kota Makassar

Yosef Yulius; Alit Kumala Dewi; I Wayan Mudra; Erwan Suryanegara; Arini Chelsea Putri; Faftah Talulah Wardoyo

doi:10.36982/jsdb.v11i2.7524

Authors

Yosef Yulius Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri, Indonesia
Alit Kumala Dewi Program Studi Seni Program Doktor Program Pascasarjana Institut Seni Indonesia Bali, Indonesia
I Wayan Mudra Program Studi Seni Program Doktor Program Pascasarjana Institut Seni Indonesia Bali, Indonesia
Erwan Suryanegara Sejarawan, Budayawan, Pakar Kedatuan Sriwijaya dan Ketua Pusat Kajian Sriwijaya FISIP, UNSRI, Indonesia
Arini Chelsea Putri Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri, Indonesia
Faftah Talulah Wardoyo Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri, Indonesia

DOI:

https://doi.org/10.36982/jsdb.v11i2.7524

Keywords:

Maritime Identity, Visual Representation, Palembang, Makassar, Comparative Study

Abstract

This study examines the representation of maritime visual identity in the cities of Palembang and Makassar. The study is motivated by the gap between Palembang’s strong historical maritime legacy rooted in the Sriwijaya civilization and the relatively weak representation of maritime identity in the public sphere, while Makassar demonstrates a more consistent maritime identity through the use of the Pinisi symbol. To understand this difference, the study compares visual characteristics, the relationship between symbols and maritime identity, and the consistency of symbolic reproduction in both cities. This study aims to analyze the visual representation of maritime identity in Palembang and Makassar and to identify differences in the strength of the visual identities formed. A comparative qualitative approach was employed. Data were collected through visual observation, documentation, and literature review, and were analyzed through the identification and classification of visual elements, interpretation of meaning, and comparison between the two cities. The findings reveal that the visual representation of Sriwijaya in Palembang remains fragmented, lacks a dominant visual symbol, and has not yet developed into a consistent visual identity system. In contrast, the Pinisi symbol in Makassar is continuously reproduced across various visual media, forming a maritime identity that is more dominant, consistent, and easily recognizable. This study concludes that the strength of maritime visual identity is determined not only by historical and cultural heritage but also by the presence of distinctive symbols and the consistency of their visual reproduction in building collective recognition in the public sphere

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