The Use of SWOT Matrix in MSME Marketing Strategies: A Case Study of Lojjjik Experience Bar

Authors

  • Muhammad Rahim Universitas Padjadjaran
  • Mas Rasmini Program Studi Ilmu Administrasi Bisnis
  • Rani Sukmadewi Program Studi Bisnis Logistik, Departemen Administrasi Bisnis https://orcid.org/0000-0003-4370-8343

DOI:

https://doi.org/10.36982/jeg.v9i2.4323

Abstract

The aim of this research is to develop an advertising approach that can be applied to the Lojjjik Experience Bar. Through the use of the SWOT matrix, opportunities are obtained to maintain the sorganization's image, company facilities, maintain the quality of products and courier services to attract consumers, improve management capabilities and cooperation for agency needs, provide order delivery services for consumers, utilize technological advances. for advertising and marketing, serving the lower middle market by presenting unique programs or portions, and maintaining good relationships with suppliers or regions throughout the restaurant. The recommended priority advertising approach is to maintain company photos.

 

Keywords: SWOT, Lojjjik Experience Bar, Marketing Strategy

Downloads

Published

2024-08-07

How to Cite

Rahim, M., Mas Rasmini, & Rani Sukmadewi. (2024). The Use of SWOT Matrix in MSME Marketing Strategies: A Case Study of Lojjjik Experience Bar . Jurnal Ecoment Global, 9(2), 75–85. https://doi.org/10.36982/jeg.v9i2.4323

Issue

Vol. 9 No. 2 (2024): Edisi Agustus 2024

Section

Articles

License

Copyright (c) 2024 Muhammad Rahim, Mas Rasmini, Rani Sukmadewi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License   that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
external-statistic-user-interface-budi-arianto Abstract views: 210 / PDF downloads: 124