ANALISA EFEKTIFITAS PROMOSI TERHADAP KEPUTUSAN KONSUMEN PADA MEMBELI SEMEN BARURAJA DI KELURAHAN SEKIP JAYA KECAMATAN KEMUNING PALEMBANG

Authors

  • Luis Marnisah Indo Global Mandiri University
  • Denny Saputra Universitas Indo Global Mandiri
  • Azra’ie K Rosni Universitas Indo Global Mandiri

DOI:

https://doi.org/10.36982/jiegmk.v7i3.183

Abstract

In order to obtain information to determine the influence of promotion mix to the consumer’s decision to buy cement Balfour in the village Sekip Jaya subdistrict Kemuning Palembang, the population in this study are all people who lived in the village Sekip jaya subdistrict Kemuning Palembang while the sample used is random sampling where from random sampling the obtained 100 respondents, the question in this study using three indicators, namely promotion mix of advertising, sales promotion, and public relations. The method used is the method of test validity, reliability testing, regression, hypothesis testing, and test normalization. Bassed on research on the promotional mix towards the consumer’s decision to buy cement Balfour in Sub Sekip Jaya Subdistrict Kemuning Palembang by using the above it can be concluded that the promotion mix influence consumer’s decision to buy cement Balfour in Sub Sekip Jaya subdistrict Kemuning Palembang and indicators promotion mix greatest influence decisions purchase is advertising.

Keyword: Promotion Mix Influence On Purchasing Decisions

Author Biographies

Luis Marnisah, Indo Global Mandiri University

Program Studi Manajemen 

Denny Saputra, Universitas Indo Global Mandiri

Program Studi Manajemen 

Azra’ie K Rosni, Universitas Indo Global Mandiri

Program Studi Manajemen 

References

Adhina Nugraheni. 2013. Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Di Rita Pasaraya Wonosobo, OIKONOMIA: Vol. 2 No. 3.

Basu Swasta, dan T. Handoko, 2012, Manajemen Pemasaran, Analisa Perilaku Konsumen, edisi pertama, cetakan keempat, Penerbit : BEPE, Yogyakarta.

Dibyantoro dan Cesimariani. 2012. Pengaruh Kualitas Pelayanan Jasa Terhadap Keputusan Pelanggan Pada CV. Haspari Palembang. Jurnal Ekonomi dan Informasi Akuntasi (Jenius). Volume 2, Nomor 2, Mei 2012.

Janie. D.N. 2012. Statistik Deskriptif dan regresi Linear Berganda Dengan SPSS. Semarang University Press : Semarang.

Kotler, keller . 2010. Manajemen pemasaran 1. Edisi keduabelas. Jakarta: PT Indeks.

Kuncoro, Mudrajad. (2011). Metode Riset untuk Bisnis dan Ekonomi. Jakarta : Erlangga.

Mahmud Machfoedz, 2011, Pengantar Pemasaran Modrn, Yogyakarta: Akademi Manajemen Perusahaan YKPN

Sugiyono. 2012. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung : CV.Alfabeta.

Downloads

Published

2016-12-30

How to Cite

Marnisah, L., Saputra, D., & Rosni, A. K. (2016). ANALISA EFEKTIFITAS PROMOSI TERHADAP KEPUTUSAN KONSUMEN PADA MEMBELI SEMEN BARURAJA DI KELURAHAN SEKIP JAYA KECAMATAN KEMUNING PALEMBANG. Jurnal Ilmiah Ekonomi Global Masa Kini, 7(3), 16–20. https://doi.org/10.36982/jiegmk.v7i3.183

Issue

Vol. 7 No. 3

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

 

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

 

LP2M Indo Global Mandiri University has the right to multiply and distribute the article and every author is not allowed to publish the same article that has been published in this journal.

external-statistic-user-interface-budi-arianto Abstract views: 1213 / PDF downloads: 1116