ANALISIS SWOT DALAM MENENTUKAN STRATEGI BERSAING PADA PT BANK SUMSEL BABEL PALEMBANG

Authors

  • Yoskario pratama Indo Global Mandiri University
  • Omar hendro Universitas Muhamadyah
  • Endah dewi purnamasari Universitas Indo Global Mandiri

DOI:

https://doi.org/10.36982/jiegmk.v8i2.326

Abstract

The competitive strategy is one way to know its competitiveness in every strength.The effective use of Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis can play an important role in determining a competitive strategy, especially to know the strengths, weaknesses, opportunities and threats the company faced in maintaining the sustainability and continuity of the company. This study aims to determine the SWOT analysis in determining competitive strategy at PT. Bank Sumsel Babel Palembang.The result of this research showed that the internal factor in determining the competitive strategy at PT. Bank Sumsel Babel Palembang comprised of strengths including: Good Corporate Governance and Bank behavior or culture, Positive Investment Climate and high morale, Positive Contribution to the community and environmental sustainability. And weaknesses include: Limited expertise, Lack of supporting facilities, Lack of supporting rules. Then from external factors in determining competitive strategy at PT. Bank Sumsel Babel Palembang comprised of opportunities include: Majority of the Palembang people, by having a Cooperate, it will result the High Potential Communities. And threats include: Total share banking, Lack of understanding about syariah banking, Social impression on banks.

Keywords: Competitive, Strategy, SWOT Analysis

Author Biographies

Yoskario pratama, Indo Global Mandiri University

Program Studi Manajemen

Omar hendro, Universitas Muhamadyah

Program Studi Manajemen

Endah dewi purnamasari, Universitas Indo Global Mandiri

Program Studi Manajemen

References

Creswell,John W. 2010 Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed., Edisi Ketiga Penerbit : Pustaka Pelajar.

Hunger, J. David dan Wheelen, Thomas L. 2003. Strategic Manajemen, Edition 5. 1996. Addision-Wesley Publishing Company Inc. Julianto Agung (Peterjemah). Manajemen Strategis. Andi. Yogyakarta

Indriantoro,Nur & Bambang Supomo. 2002. Metodologi Penelitian Bisnis Untuk Akutansi Dan Manajemen. Yogyakarta : Penerbit BPFE.

Sugiyono. 2013.Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R & D). Bandung: Alfabetha.

Wadud ,M. dan Iwan Efriady. 2015. Analisis faktor internal dan eksternal : penghambat dan solusi perkembangan koperasi (Studi Kasus Pada Unit Desa di Kabupaten MUBA ). Jurnal ilmiah ekonomi global masa kini volume 06 No.01

http://www.banksumselbabel.com/Tentangkami?ID=1 diakses pada hari : kamis 24 Agustus 2017

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Published

2018-01-27

How to Cite

pratama, Y., hendro, O., & purnamasari, E. dewi. (2018). ANALISIS SWOT DALAM MENENTUKAN STRATEGI BERSAING PADA PT BANK SUMSEL BABEL PALEMBANG. Jurnal Ilmiah Ekonomi Global Masa Kini, 8(2), 12–17. https://doi.org/10.36982/jiegmk.v8i2.326

Issue

Vol. 8 No. 2

Section

Articles

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