ANALISIS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWA UNIVERSITAS IGM MEMBELI SMARTPHONE SAMSUNG

Authors

  • Dwi Irawan Indo Global Mandiri University
  • Luis Marnisah Indo Global Mandiri University
  • Azrai’e K.Rosni Indo Global Mandiri University

DOI:

https://doi.org/10.36982/jiegmk.v8i2.329

Abstract

The purpose of the study was to find out how was the analysis of resultsbetween  product and price of IGM University Students’ Decisions in purchasing Samsung smartphone. The population taken consisted of 1136 respondents.  One hundred of them were selected as the sample by using slovin formula. In this study, descriptive analysis by applying quantitative method was used, then questionnaire was distributed as a technique for collecting the data, and simple linear regression analysis was applied in order to measure the effect of independent variable to dependent variable which were Marketing Mix (X) was considered as an independent variable and students’ decisions (Y) as a dependent variable. In analyzing the data, Microsoft Office Excel program was used and it had been tabulated. Finally, the result of the study showed that the marketing mix abautanalycis of Product and Price  had a significant effect on the IGM University students’ decisions in purchasing the Samsung smartphone.

Keywords: Product and Price in taking decision of purchasing, quantitative methods

Author Biographies

Dwi Irawan, Indo Global Mandiri University

Program Studi Manajemen

Luis Marnisah, Indo Global Mandiri University

Program Studi Manajemen

Azrai’e K.Rosni, Indo Global Mandiri University

Program Studi Manajemen

References

Marnisah, Luis, Analisa efektifitas promosi terhadap keputusan konsumen pada membeli semen baturaja dikelurahan sekip jaya kecamatan kemuning Palembang.Jurnal ilmiah Ekonomi Global masa kini volume 7 no.3

K.Rosni, Azrai’e. Pengaruh pimpinan dan kapasitas sumber daya manusia terhadap kinerja pegawai dalam pelaksanaan E-Procurement dikabupaten Banyuasin.Jurnal ilmiah Global masa kini vol 7 no.2

Abdullah, Thamrin. 2014. Manajemen Pemasaran,edisi pertama. Rajawali Jakarta

Abdurrahman, Nana Herdiana. 2015. Manajemen Strategi Pemasaran. Jawa Barat. CV Pustaka Setia

Fahmi ilham. 2016. Teori dan teknik pengambilan keputusan. Jakarta. PT Raja Grafindo Persada.

Ginting. Nembah FH. 2015. Manajemen Pemasaran. Bandung. CV.Yrama Widya

Hasan, Alizar et al.2014.Analisis hubungan bauran pemasaran terhadap keputusan pembelian smartphone blackberry dan samsung android. Jurnal optimasi sistem industri vol 13 no 2 oktober 2014, halaman 687-706.

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Published

2018-01-27

How to Cite

Irawan, D., Marnisah, L., & K.Rosni, A. (2018). ANALISIS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWA UNIVERSITAS IGM MEMBELI SMARTPHONE SAMSUNG. Jurnal Ilmiah Ekonomi Global Masa Kini, 8(2), 35–41. https://doi.org/10.36982/jiegmk.v8i2.329

Issue

Vol. 8 No. 2

Section

Articles

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