ANALISA EFEKTIFITAS PROMOSI TERHADAP KEPUTUSAN KONSUMEN PADA MEMBELI SEMEN BARURAJA DI KELURAHAN SEKIP JAYA KECAMATAN KEMUNING PALEMBANG

Penulis

  • Luis Marnisah Indo Global Mandiri University
  • Denny Saputra Universitas Indo Global Mandiri
  • Azra’ie K Rosni Universitas Indo Global Mandiri

DOI:

https://doi.org/10.36982/jiegmk.v7i3.183

Abstrak

In order to obtain information to determine the influence of promotion mix to the consumer’s decision to buy cement Balfour in the village Sekip Jaya subdistrict Kemuning Palembang, the population in this study are all people who lived in the village Sekip jaya subdistrict Kemuning Palembang while the sample used is random sampling where from random sampling the obtained 100 respondents, the question in this study using three indicators, namely promotion mix of advertising, sales promotion, and public relations. The method used is the method of test validity, reliability testing, regression, hypothesis testing, and test normalization. Bassed on research on the promotional mix towards the consumer’s decision to buy cement Balfour in Sub Sekip Jaya Subdistrict Kemuning Palembang by using the above it can be concluded that the promotion mix influence consumer’s decision to buy cement Balfour in Sub Sekip Jaya subdistrict Kemuning Palembang and indicators promotion mix greatest influence decisions purchase is advertising.

Keyword: Promotion Mix Influence On Purchasing Decisions

Biografi Penulis

Luis Marnisah, Indo Global Mandiri University

Program Studi Manajemen 

Denny Saputra, Universitas Indo Global Mandiri

Program Studi Manajemen 

Azra’ie K Rosni, Universitas Indo Global Mandiri

Program Studi Manajemen 

Referensi

Adhina Nugraheni. 2013. Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Di Rita Pasaraya Wonosobo, OIKONOMIA: Vol. 2 No. 3.

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Dibyantoro dan Cesimariani. 2012. Pengaruh Kualitas Pelayanan Jasa Terhadap Keputusan Pelanggan Pada CV. Haspari Palembang. Jurnal Ekonomi dan Informasi Akuntasi (Jenius). Volume 2, Nomor 2, Mei 2012.

Janie. D.N. 2012. Statistik Deskriptif dan regresi Linear Berganda Dengan SPSS. Semarang University Press : Semarang.

Kotler, keller . 2010. Manajemen pemasaran 1. Edisi keduabelas. Jakarta: PT Indeks.

Kuncoro, Mudrajad. (2011). Metode Riset untuk Bisnis dan Ekonomi. Jakarta : Erlangga.

Mahmud Machfoedz, 2011, Pengantar Pemasaran Modrn, Yogyakarta: Akademi Manajemen Perusahaan YKPN

Sugiyono. 2012. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung : CV.Alfabeta.

Unduhan

Diterbitkan

2016-12-30

Cara Mengutip

Marnisah, L., Saputra, D., & Rosni, A. K. (2016). ANALISA EFEKTIFITAS PROMOSI TERHADAP KEPUTUSAN KONSUMEN PADA MEMBELI SEMEN BARURAJA DI KELURAHAN SEKIP JAYA KECAMATAN KEMUNING PALEMBANG. Jurnal Ilmiah Ekonomi Global Masa Kini, 7(3), 16–20. https://doi.org/10.36982/jiegmk.v7i3.183

Terbitan

Vol 7 No 3

Bagian

Articles

Lisensi

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