SEMIOTIC ANALYSIS ON WEIGHT LOSS PRODUCT ADVERTISEMENTS
DOI:
https://doi.org/10.36982/jge.v6i1.261Abstract
The objectives of this study were to find outthe types of semiotic signs, the verbal and visual meanings of these signs, and the relationship among verbal and visual signs used in weight loss product ads. Qualitative method with descriptive approach was used in this study. 10 weight loss product ads were used in this study. There are icons, indexes, and symbols found in this study. There are 10 icons (100%), 7 indexes (70%), and 4 symbols (40%). Peirce’s theory was used in finding the types of semiotics in this study, and Saussure’s theory was used in finding the verbal and visual meanings as well as its relationship among them. The result of the study shows that the verbal and visual signs are used to create clear meanings and both of them have strong relationship in delivering messages of the products.
Key words : Semiotic, Weight Loss Product Advertisements, and Verbal and Visual Signs.
References
Berger, A. A. (2010). The Objects of Affection Semiotics and Consumer Culture. NY: A Division of St. Martin Press LLC.
Chandler, D. (2007) The Basics Semiotics. London: Routledge Taylor & Francis Group.
Danesi, D. (2004). Messages, Sign, and Meaning: A Basic Textbook in Semiotics and Communication Theory. Toronto: Canadian Scholars’ Press Inc.
Eco, U. (2000). A Theory of Semiotics. Bloomington, IN: Indiana University Press.
Hasanah, A. (2010). A Semiotic Analysis on DagaduT-ShirtThesis (unpublished). Jakarta: English Letter Department. Faculty of Adab and Humanities. State Islamic University “AsriHasanahâ€.
Kothari, C. R. (2004). Research Methodology: Method and Techniques. Jaipur: University of Rajasthan.
Noth, W. (1990).Handbook of Semiiotics. Bloomington: Indiana University Press.
Rifai, B. (2010). A Semiotic Analysis on Coca-Cola’s Commercial Advertisements. Thesis (unpublished). Jakarta: English Letter Department. Faculty of Adab and Humanities. State Islamic University “SyarifHidayatullahâ€.
Saussure, F. D. (1996). Course in General Linguistic.NY: McGraww-Hill.
Sebeok, A. T. (2001). Sign: An Introduction to Semiotics. London: University of Toronto Press.
Thomas, M. P. (1990). Mass Media in the Information Age. New Jersey: Practice Hall.
Futeres of Palm Beach. (2016) Harmful Effects of Diet Pills and Supplements. Retrieved from: http://www.futuresofpalmbeach.com/healthy-diet-excercise/harmful-effects-diet-pills-supplements/On January 10, 2016.
Downloads
Published
How to Cite
Issue
Section
License
Global Expert: Jurnal Bahasa dan Sastra is published by Universitas Indo Global Mandiri and licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
