MENGUKUR KEPUASAN KONSUMEN PRODUK SKIN CARE MELALUI KUALITAS PRODUK

Authors

DOI:

https://doi.org/10.35908/jeg.v6i2.1144

Abstract

This study aims to determine how the influence of product quality on customer satisfaction on skin care products. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of product quality and customer satisfaction. While empirical research was conducted to determine the relationship between variables through statistical calculations. Data collection techniques through questionnaires to 95 respondents by purposive sampling. The object of this research is Economics student at the Perjuangan University of Tasikmalaya. Research data will be analyzed using simple regression where product quality becomes the independent variable, and customer satisfaction as the dependent variable. The average use of skin care products used by Perjuangan University of Tasikmalaya is local skin care products. This is because the users of skin care products trust more what has been recommended by doctors, prefer and buy products that have guaranteed safety and are easily found in various places in Tasikmalaya. Based on the results of statistical tests obtained that product quality has a significant effect on customer satisfaction.

 

Keywords: Skin Care; product quality, customer satisfaction.

 

Keywords: Skin Care; product quality, customer satisfaction.

Author Biography

Depy Muhamad Pauzy, Universitas Perjuangan Tasikmalaya

Fakultas Ekonomi dan Bisnis, Prodi Manajemen

References

Daryanto, S. I. (2014). Konsumen dan Pelayanan Prima. Cetakan I. Yogyakarta: Gava Media.

Tjiptono, F. (2015). Strategi Pemasaran (Edisi Keempat). Yogyakarta: CV Andi Offset.

Salam, H. (2016). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Customer Trust dan Dampaknya pada Kepuasan Konsumen (Survey pada Pengguna Sepeda Motor Yamaha Mio di Fakultas Ekonomi Universitas Pasundan Bandung) (Doctoral dissertation, Fakultas Ekonomi Unpas Bandung).

Kotler, P. T. (2019). Marketing management. Pearson UK.

Kotler, P., & Armstrong, G. (2012). Principles of marketing 14th edition. New Jearsey: Pearson Education Inc.

Phillip, K., & Keller, K. L. (2012). Marketing Management 14th edition Jakarta: PT. Indeks Kelompok Gramedia.

Lupiyoadi, R. (2013). Manajemen pemasaran jasa berbasis kompetensi. Jakarta: Salemba Empat.

Sugiyono. (2012). Metode Penelitian Bisnis. Bandung. Alfabeta.

Sunyoto, Danang. (2013). Metodologi Penelitian Akuntansi. Bandung. PT Refika Aditama Anggota Ikapi

Tjiptono, Fandy. (2014). Pemasaran Jasa – Prinsip, Penerapan, dan Penelitian. Yogyakarta. Andi Offset.

Downloads

Published

2021-08-16

How to Cite

Pauzy, D. M., & Sutrisna, A. (2021). MENGUKUR KEPUASAN KONSUMEN PRODUK SKIN CARE MELALUI KUALITAS PRODUK. Jurnal Ecoment Global, 6(2), 143–150. https://doi.org/10.35908/jeg.v6i2.1144

Issue

Vol. 6 No. 2 (2021): Edisi Agustus 2021

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License   that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work