Pengaruh Kualitas Pelayanan, Promosi, Dan Persepsi Harga Terhadap Kepuasan Pelanggan di Park Hotel Cawang

Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Pelanggan

Authors

  • Rudy Nandito,Edvin Fairliantina Universitas Asa Indonesia

DOI:

https://doi.org/10.35908/jeg.v8i2.2944

Abstract

The research conducted aims to analyze service quality, promotion, and price perceptions on customer satisfaction at Park Hotel Cawang. The type of data used is primary data in the form of respondents' opinions by distributing questionnaires. The population in this study were Park Hotel Cawang guests with a sample of 100 respondents. The data obtained will be analyzed using quantitative methods with multiple linear regression analysis. Based on the research that has been done, the results show that the variables of service quality, promotion, and price perception simultaneously and partially have a positive and significant effect on customer satisfaction.

 Keywords: Service Quality, Promotion, Perceived Price, Customer Satisfaction

 Penelitian yang dilakukan bertujuan untuk menganalisis kualitas pelayanan, promosi, dan persepsi harga pada kepuasan pelanggan di Park Hotel Cawang. Jenis data yang digunakan ialah data primer berupa pendapat responden dengan penyebaran kuesioner. Populasi dalam penelitian ini ialah tamu Park Hotel Cawang dengan sampel sebanyak 100 responden. Data yang didapatkan akan dianalisis menggunakan metode kuantitatif dengan analisis regresi linear berganda. Berdasarkan penelitian yang telah dilakukan, maka hasil menunjukkan bahwa variabel kualitas pelayanan, promosi, dan persepsi harga secara simultan maupun parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan.

 Kata Kunci: Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Pelanggan

Author Biography

Rudy Nandito,Edvin Fairliantina, Universitas Asa Indonesia

Information System Faculty

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Published

2023-08-01

How to Cite

Rudy Nandito,Edvin Fairliantina. (2023). Pengaruh Kualitas Pelayanan, Promosi, Dan Persepsi Harga Terhadap Kepuasan Pelanggan di Park Hotel Cawang: Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Pelanggan . Jurnal Ecoment Global, 8(2), 1–10. https://doi.org/10.35908/jeg.v8i2.2944

Issue

Vol. 8 No. 2 (2023): Edisi Agustus 2023

Section

Articles

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Copyright (c) 2023 Rudy Nandito,Edvin Fairliantina

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