Political Communication Strategy Of Influencers In Shaping Young Voters' Preferences In The 2024 East Kalimantan Governor Election (Study in Samarinda City)
Strategi Komunikasi Politik Influencer Dalam Membentuk Preferensi Pemilih Muda Pada Pemilihan Gubernur Kalimantan Timur Tahun 2024 ( Studi Di Kota Samarinda )
DOI:
https://doi.org/10.36982/jpp.v11i4.7788Keywords:
Political Communication, Influencers, Young Voters, Governor ElectionAbstract
Purpose: This study wants to find out how influencers' political communication strategies are used to influence young voters' choices in the 2024 East Kalimantan Governor Election in the city of Samarinda.
Design/methodology/approach: This research uses a qualitative approach with purposive sampling techniques in data collection. The focus of this study uses Dan Nimmo's political communication theory, which includes political communicators, political messages, political channels or media, political targets, and the effects of political communication.
Findings: The research shows that local influencers in Samarinda use social media as a political communication channel to reach and attract young voters. Influencers deliver political messages through short videos that are engaging, interesting, and easy to understand, helping young voters grasp political information and issues in the governor election.
Practical Implication: This research aims to fill that gap through a more measured and contextual approach, with the goal of providing empirical and theoretical contributions to political campaigns in the digital era. This study is also important to understand the effects of influencer political communication in shaping young voters' preferences in Samarinda more concretely, not just opinions or perceptions.
Originality/value: Even though some previous studies by Sitorus et al. and Tajmika, have discussed the role of influencers in shaping public opinion and the effectiveness of social media in political campaigns, those studies are generally still quite general and haven't specifically focused directly on influencers' political communication strategies in shaping young voters' preferences.
References
Alfiyani, N. (2018). MEDIA SOSIAL SEBAGAI STRATEGI KOMUNIKASI POLITIK. Potret Pemikiran, 22(1). https://doi.org/10.30984/pp.v22i1.762
Amrullah, F., Dwivayani, K. D., Nurliah, & Sucipta, J. A. W. (2025). Literasi Politik Komisi Pemilihan Umum dalam Meningkatkan Partisipasi Pemilih Pemula di Kota Samarinda. Jurnal Professional, 12(1), 379–390.
Balayudha, J. (2021). DALAM KEKISRUHAN DI PARTAI DEMOKRAT mereka Peran Media Massa Dalam Komunikasi Politik Di Indonesia. 1(1), 26–32.
Dan Nimmo. (1977). Political Communication Theory And Research : An Overview. 1(1), 441–452. https://doi.org/10.1080/23808985.1977.11923698
Dita Amelia, M. M. K. S. (2024). PENGGUNAAN INSTAGRAM TERHADAP PREFERENSI POLITIK PEMILIH PEMULA PADA Maya Mustika Kartika Sari. 453–465. https://ejournal.unesa.ac.id/index.php/jurnal-pendidikan-kewarganegaraa/article/view/64483
DR.Muhammad Luthfie, M. S. (2021). KOMUNIKASI POLITIK TEORI UMUM DAN PROFETIK.
Ihsan, A. (2025). Dampak Media Digital terhadap Komunikasi Politik. Komunika : Jurnal Ilmiah Komunikasi, 2(3), 20–28. https://doi.org/10.70437/komunika.v2i3.1043
Islam, N., Suryani, E. I., Lampung, U. M., & Lampung, B. (2026). Dynamics of PKS Internal Cadre Nominations in the 2024 Bandar Lampung City Regional Elections. 11(3), 849–865.
John W. Creswell, J. D. C. (2017). esearch Design: Qualitative, Quantitative, and Mixed Methods Approaches. Vol. 4. 304. https://books.google.co.id/books/about/Research_Design.html?id=KGNADwAAQBAJ&redir_esc=y
Kamaruddin. (n.d.). KOMUNIKASI POLITIK UNIVERSITAS MALIKUSSALEH. https://repository.unimal.ac.id/1648/1/MODUL KOMUNIKASI POLITIK (LENGKAP 2015) ILMU KOMUNIKASI.pdf
Kamaruddin Hasan. (2016). Bahan ajar handout Komunikasi Politik EFEK KOMUNIKASI POLITIK 1. 2015–2016.
Lenaini, I., Islam, U., Raden, N., & Palembang, F. (2021). TEKNIK PENGAMBILAN SAMPEL PURPOSIVE DAN. 6(1), 33–39.
M. Husni Ritonga. (2019). Sound Bite Effect Dalam Komunikasi Politik. 149–160.
Mona, Manik, M., Aulia, N. D., Wulandari, W., & Sihaloha, O. A. (2024). OPINI PUBLIK DAN PARTISIPASI POLITIK. 2(November), 396–406. https://journal.wiyatapublisher.or.id/index.php/e-gov/article/view/157
Mufti Prasetiyo, S., Gustiawan, R., & Rizzel Albani, F. (2024). BIIKMA : Buletin Ilmiah Ilmu Komputer dan Multimedia Analisis Pertumbuhan Pengguna Internet Di Indonesia. Biikma, 2(1), 65–71. https://jurnalmahasiswa.com/index.php/biikma
Polit, D. (2009). CHAPTER III RESEARCH METHODOLOGY This. https://repository.unj.ac.id/28053/7/Chapter III.pdf
Prof. Dr. Anwar Arifin. (n.d.). OPINI PUBLIK DAN PENCITRAAN Komunikasi Politik dan Opini Publik.
Rizky, M. (2024). Efektivitas Kampanye Digital dalam Meningkatkan Partisipasi Pemilih Muda Pada Pemilihan Kepala Daerah Kota Semarang The Effectiveness of Digital Campaigns in Increasing Young Voter Participation in the 2024 Semarang City Regional Head Election. 07(02), 182–200.
Sitorus, H. J., Tanoyo, M., & . I. (2024). Polarisasi Politik Melalui Interaksi Sosial Di Instagram: Studi Kasus Pemilu 2024 Di Indonesia. JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial, 4(2), 383–394. https://doi.org/10.47233/jkomdis.v4i2.1675
Tajmika, N. A. (2023). EKSISTENSI MICRO-INFLUENCER DI MEDIA SOSIAL (Analisis Marketing Politik atas Kemenangan Pasangan Chaidir Syam dan Suhartina Bohari pada Pilkada Kabupaten Maros 2020). Https://Repositori.Uin-Alauddin.Ac.Id/26944/1/NUR%20ASIA%20TAJMIKA-30600118057.Pdf, 183(2), 153–164.
Tjun Sujarman. (n.d.). DAN NIMMO KOMUNIKASI POLITIK KHALAYAK DAN EFEK. https://digilib.unugha.ac.id/index.php?p=show_detail&id=13263
Ubaidillah. (2025). STRATEGI KOMUNIKASI POLITIK MUJID RIDUAN DALAM KECENDERUNGAN PERILAKU PEMILIH DAPIL 3 KABUPATEN GRESIK Ubaidillah. 7(2), 278–296.
Yan Sinatra, I. (2016). PERBANDINGAN TINGKAT PARTISIPASI PEMILIH PEMULA PADA PEMILIHAN WALIKOTA PALEMBANG. 2(1), 9–16.
Yasar, M. M. B., Arighi, M. F., Falah, S. N., Ramdhan, R. M., & Septiadi, A. (2024). Peran Influencer Terhadap Pemilihan Presiden Pada Pemilihan Umum Tahun 2024. Journal of Law, Administration, and Social Science, 4(5), 981–995. https://doi.org/10.54957/jolas.v4i5.956
Zahrah Mahfudzah Firdaus, Arfian Suryasuciramdhan, M. Z. (2025). STRATEGI KOMUNIKASI POLITIK ANIES BASWEDAN DI TIKTOK UNTUK MENARIK PEMILIH GEN Z PADA PILPRES 2024 Zahrah. 2.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 The Author(s).
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 48
/ PDF downloads: 20
