Performance Analysis of Digital Tourism Promotion Services Through the Ayo Piknik (APIK) Platform in Klaten Regency
Analisis Kinerja Layanan Promosi Pariwisata Digital Melalui Platform Ayo Piknik (APIK) di Kabupaten Klaten
DOI:
https://doi.org/10.36982/jpp.v11i3.7367Keywords:
Digital Tourism Promotion, E-Government, Public Value, APIK Platform, Klaten RegencyAbstract
Purpose: This study aims to analyze the performance of digital tourism promotion services through the Ayo Piknik Klaten (APIK) platform in Klaten Regency using the e-government success theory, which includes support, capacity, and value, as well as the public value theory to find out the public value generated from the implementation of the platform.
Methodology: The research used a qualitative approach with descriptive methods. Data collection was conducted through in-depth interviews, observation, documentation, and document analysis.
Findings: The results of the study show that the value element has succeeded in creating public value through an increase in tourist visits, an increase in the tourism sector's Local Own-Source Revenue by 14.81% in the 2024-2025 period, as well as social, cultural, and political values. These achievements are supported by support elements in the form of government commitment, budget support, and adequate regulations, as well as capacity elements in the form of good technological infrastructure and human resources, although socialization and handling of technical obstacles still need to be improved.
Practical Implication: This research can serve as a reference for the Klaten Regency Government in optimizing the APIK platform through strengthening socialization, updating information, increasing technological capacity, and strengthening collaboration to support more effective digital tourism promotion services.
Originality: This study examines the performance of local government digital tourism promotion services using a combination of E-Government Success Theory and Public Value Theory, which are still limited in the literature.
References
Akasse, C. S., & Ramansyah, R. (2023). Strategi Promosi Pariwisata melalui Media Sosial dalam Meningkatkan Pengunjung di Desa Wisata. Jurnal Socius: Journal of Sociology Research and Education, 10(1), 52–60. https://doi.org/10.24036/scs.v10i1.457
Alifah Kirana, Z. (2025). Inovasi Teknologi Digital dalam Meningkatkan Pengalaman Wisatawan di Destinasi Cerdas. 1(2), 51–57. https://doi.org/10.70716/thr.v1i2.93
Amelia, V., & Prasetyo, D. (2023). Manfaat Literasi Digital Generasi Z sebagai Preferensi Tujuan Wisata dan Promosi Pariwisata. Ideas: Jurnal Pendidikan, Sosial, Dan Budaya, 9(2), 377. https://doi.org/10.32884/ideas.v9i2.1282
Anderies, Marvella, M., Hakim, N. A., Seciawanto, P. A., & Chowanda, A. (2023). Implementation of Augmented Reality in Android-based Application to Promote Indonesian Tourism. Procedia Computer Science, 227, 573–581. https://doi.org/10.1016/j.procs.2023.10.560
Anggito, A., & Setiawan, J. (2018). Metodologi penelitian kualitatif. CV Jejak (Jejak Publisher).
Benington, J., & Moore, M. (2010). Public value: Theory and practice. Bloomsbury Publishing.
Darmadji, R., & Fitria, S. E. (2024). Analisis Penerapan Inovasi Digital pada Pariwisata Berkelanjutan di Kabupaten Semarang. 5, 4289.
Hadiyanto, Arif, N., Ali, R. M., Thabran, Y., Zam Zam Al Arif, T., Falia, V., & Rakha Yudhie, R. (2025). PELATIHAN IT DIGITAL UNTUK IKLAN DALAM BAHASA INGGRIS DAN PROMOSI PARIWISATA KERINCI (Vol. 07, Number 03).
Husna, F. K. (2022). Analisis dampak sektor pariwisata bagi perekonomian warga sekitar kawasan wisata Siblarak Polanharjo Kabupaten Klaten. Journal of Economics Research and Policy Studies, 2(2), 104–117. https://doi.org/10.53088/jerps.v2i2.577
Indonesia. (2009). Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan. Jakarta: Lembaran Negara Republik Indonesia Tahun 2009 Nomor 11.
Indrajit, R. E. (2016). Konsep Dan Strategi Electronic Government. Andi Yogyakarta.
Isra, N., Herman, B., & Rusdi, M. (2025). Peran Media Sosial Dalam Upaya Peningkatan. Journal Of Business, Economics, And Finance, 3, 2025. https://doi.org/10.37985/benefit.v3i1.1041
Komansilan, T., & Pardanus, R. H. W. (n.d.). Digitalisasi Promosi Pariwisata: Analisis Konseptual Penggunaan Multimedia Pada Destinasi Wisata.
Kusuma Wardani, F., Arinda Putri, D., & Sugeng Cahyono, A. (2024). UPAYA PEMERINTAH KECAMATAN SENDANG KABUPATEN TULUNGAGUNG DALAM MEMANFAATKAN MEDIA SOSIAL UNTUK MEMPROMOSIKAN POTENSI WISATA LOKAL. https://doi.org/10.XXXXX/XXXXXX
Kusuma, B. A. (2025). DAMPAK TEKNOLOGI DIGITAL, AI, DAN STRATEGI PROMOSI TERHADAP EFISIENSI DAN PRODUKTIVITAS INDUSTRI PARIWISATA. Jurnal Administrasi Profesional, 06(01).
Manalu, D. O., Kusumawati, Y. A., & Tho, C. (2023). Developing Nusantara Mobile Application to Support Local Tourism in Indonesia. Procedia Computer Science, 227, 641–650. https://doi.org/10.1016/j.procs.2023.10.568
Musliha, & Adinugraha, H. H. (2022). DIGITAL MARKETING IN TOURISM DESTINATIONS. Jurnal Ekonomi Dan Bisnis Airlangga, 32(2), 130–137. https://doi.org/10.20473/jeba.v32i22022.130-137
Nur Alindi, P. (2026). Pentahelix Analysis in the Development of Sundakerta Tourism Village, Tasikmalaya Regency, West Java Province. In Jurnal Pemerintahan dan Politik (Vol. 11, Number 2).
Rachmad, T. H., & Sasongko, Y. P. D. (2023). Kearifan Lokal dan Tourist Sebagai Komunikasi Kolaboratif Pariwisata Berkelanjutan di Banyuwangi. Archive: Jurnal Pengabdian Kepada Masyarakat, 2(2), 178–194. https://doi.org/10.55506/arch.v2i2.60
Rita Fiantika, F., Wasil, M., & Jumiyati, S. (2022). METODOLOGI PENELITIAN KUALITATIF. www.globaleksekutifteknologi.co.id
Rizqi Anggita, E. S., & Abdin Munib, J. (2025). Pemanfaatan Media Sosial Sebagai Media Promosi Pariwisata Kabupaten Trenggalek Untuk Gen Z Di Jawa Timur. Besaung : Jurnal Seni Desain Dan Budaya, 10(1), 241–253. https://doi.org/10.36982/jsdb.v10i1.5091
Saleh, S., Pd, S., & Pd, M. (2017). ANALISIS DATA KUALITATIF Editor: Hamzah Upu.
Samudra, D., Mufidah, M., Islam Negeri Abdurrahman Wahid Pekalongan, U. K., Jl Bojong-rowolaku, I., Kajen, K., Pekalongan, K., & Tengah, J. (2025). Inovasi Teknologi Pengembangan Wisata Cerdas (Smart Tourism): Studi Kasus Wisata Unggulan Kabupaten Kebumen Smart Tourism Development Technology Innovation: Study Case of Featured Tourism in Kabupaten Kebumen (Vol. 2, Number 1).
Saniati, Assuja, M. A., Neneng, Puspaningrum, A. S., & Sari, D. R. (2022). Implementasi E-Tourism sebagai Upaya Peningkatan Kegiatan Promosi Pariwisata. International Journal of Community Service Learning, 6(2), 203–212. https://doi.org/10.23887/ijcsl.v6i2.45559
Sartika, Abbas, B., & Supriaddin, N. (2024). Analisis Promosi Pariwisata dan Budaya Masyarakat Lokal dalam Meningkatkan Kunjungan.
Setiawan, T., Hartini, S., & Aryo Putro, F. H. (2025). PENDEKATAN SISTEM DALAM KOMUNIKASI PARIWISATA DI ERA DIGITAL: OPTIMALISASI INTERAKSI DAN PROMOSI BERKELANJUTAN.
Wahyuni, L. T. S., Lasmawan, I. W., & Suastika, I. N. (2023). Strategi Digital Marketing Tempat Pariwisata dan Budaya Desa Cempaga Melalui Platform Digital. Jurnal Penelitian Dan Pengembangan Sains Dan Humaniora, 6(3), 343–349. https://doi.org/10.23887/jppsh.v6i3.53530
Downloads
Published
How to Cite
Issue
Section
Abstract views: 127
/ PDF downloads: 103
